THIS My
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Aimee Crist, an award winning sales leader, needed an inspirational logo for her new corporate coaching start up. Well respected in her industry, Aimee wanted to take advantage of her name recognition. Stylized script with an upward movement was paired with a strong san serif font for stability. Rich golden tones were utilized to reflect Aimee's vibrant, positive personality and her devotion to excellence.
FitChick wanted their granola to stand out from the competition. So, I paired the owner's two favorite colors, hot pink & bright yellow, to create an eye popping design. It worked! FitChick has been flying off the shelves.
When a group of altruistic Solana Beach citizens approached me to design a logo for their new fund, I was excited to help! Solana Beach is synonymous with sun and surf; so, I created an abstract logo mark (with a subtle nod to the pie chart) using graduated color blocks to delineate sea and sky. The pop of yellow indicates the promise of a brighter future when you donate to the Fund.
Once upon a time, home-made guacamolé arrived at a Super Bowl party. Guests talked about the guacamolé as much as the game and encouraged the chef to sell it. The quality and freshness of the avocados, sourced from the family's ancient grove, set the product apart from standard market varieties. To illustrate this, I designed a grove using halved avocados in place of leaves and branches,
and created a tagline for future packaging:
As natural as our avocado groves.
Aimee, an industry leader in corporate sales, wanted an inspirational logo to reflect her vibrant approach to business and her devotion to excellence. I designed an upward moving star in rich golden gradients. To harness the power of the star, I paired a stylized script with a grounding san serif. The typography symbolizes Aimee's personal touch and her belief in her clients ability to succeed.
Precision's approach to personal training and injury rehab is unique, focusing on highly monitored, precise movements. They needed their logo to communicate balance, strength and progress. The tranquil blue circular mark represents the end goal of being whole and healthy. To indicate movement and create a level of abstraction, I angled a custom letter P over the circle and created a focal point by separating the corner of the P to form a bright yellow up arrow — symbolizing progress.